The logistics matters in the company Walmark belong as well to important in-house procedures and they are in accordance with the philosophy of bringing high quality and faultless products to the consumer in time. The whole logistics system is divided to several consecutive procedures using latest technologies that meet the strict criteria for pharmaceutical products. The goal of functional logistic system is assuring the continuousness of all related processes and elimination of any human errors to the minimum during the whole logistic procedure from receiving raw materials to delivery of finished product to consumer. Due to the importance and complexity of the logistics the company Walmark is using Document Management System (DMS) that increase the effectiveness of the system and eliminate the error rate.
One part of the logistics system in the company Walmark is in-house logistic procedures that could be further divided to production procedures followed by warehousing procedures. Thanks to the global continuous growth of production and sales, the company Walmark has extended manufacturing plant capacity and has built new modern logistics centre with an area of 4.100 m2 in order to cover all market needs. This modern storage facility for finished goods with a capacity of 7.000 pallet spaces and the possibility of additional modular extension of the capacity is equipped with the latest computer management system technology in order to make customer services more flexible.
The second part of the logistics system is out-house logistic procedures that are provided in co-operation with contractual forwarders in order to assure the delivery of finished Walmark products to global pharmaceutical wholesalers and next to different kinds of retail outlets (pharmacies, health shops, drugstores, etc.) where the products are offered to consumers. The logistics system of the company Walmark is established and customized so that to avoid or to minimize possible lack of products in order the consumers can get the products of their interest.
The part of logistics system is also considered merchandising that joints together logistics with marketing. The company Walmark has built up and implemented an effective merchandising system for the best possible display of Walmark products in different retail outlets. That is one of the prerequisites for excellent products presence and for building up exceptional brand awareness among consumers.
The company Walmark has introduced initially on the Czech market cash-on-delivery system linked with call center (free hotline) to serve better its consumers. The consumers make use of this service in order to buy Walmark products as well as to get further information about them. Furthermore there has been launched as well Walmark e-shop for the members of Health Club Walmark. These are additional services in the whole logistics system that are growing rapidly as they are convenient way of buying for consumers and would be definitely extended to other markets in near future.