The market segment of nutritional supplements and OTC medicines is globally competitive one however the company Walmark has reached a significant position in this segment during its presence on the market thanks to its comprehensive and focused orientation on the market trends. Besides of assuring the top quality of products that is essential condition for building up the credibility in this market sphere, the company Walmark has built up an imaginary interconnection with its global customers in order to understand better their needs and problems. This approach has certainly helped to achieve the leading positions in the segment as the satisfied customers are one of the best indications of company success.
The company Walmark is taking a comprehensive care for all product portfolio as well as for particular brands. The product portfolio is constantly modified according to global trends on one side and to particular needs of customers on other side. Thanks to this orientation there have been built up and profiled several strong brands inside the product portfolio that are today leading brands in their segments like ArthroStop®, Proenzi, Martians, Prostenal®, GinkoPrim, Urinal, etc. This is definitely a result of prestigious marketing work and philosophy that brought the products to the ustomers and made them popular.
The company Walmark has two levels of marketing in order to cover all aspects. There is department of International Marketing that is responsible for the general brand communication strategies for all particular brands and for implementing the corporate communication strategy. Moreover it takes a significant part in development of new products taking into account the global trends and customers’ feedback. The second level of marketing is represented by National Marketing Departments that are established in all subsidiaries and that are responsible for successful implementation and adjustment of the brand communication strategies on particular markets.
One of the significant tasks with high level of investments regarding the marketing approach to global customers is the proper communication strategy Walmark has been using. Leading brands as well as brands with leading potential are subjects of strong and comprehensive marketing support. In order to build up globally strong brand there is used complex communication mix including TV, print, radio and outdoor advertisement as well as different kinds of POS materials and PR materials. The purpose of those marketing activities is to inform customers about the particular products on one hand and of course to inform and educate them about beneficial effects of particular products to different health disorders.
Recently the company Walmark has signed strategic regional partnership contract with OMD media agency. This mutually beneficial contract for both sides helped Walmark in better and stronger implementation of general brand strategies for particular brands on different markets.
The company Walmark is today the leading producer in the segment of nutritional supplements in the region of Central and Eastern Europe. Therefore there has been worked out and implemented a unified corporate marketing strategy that helps to easily identify Walmark brands globally.