We are socially responsible company and we participate in company donations.
In all other countries where we run our business, we are pay attention to the ethical and transparent relations with our suppliers, distributors and clients. We participate in creating long-term assets of the company by means of our investment, technological innovations, creating new employment positions, and our high quality products and services.
We are aware of the obligations we have towards the company as the leading producer of food supplements, and we have been actively participating in the enhancement of the healthy lifestyle and responsible attitude towards one’s own health as towards the prerequisite of a good-quality and active life in all its phases. Currently, we volunteer and we will continue to volunteer in publicly beneficial projects with the aim to support general wellbeing in the society. We spent annually over 1 % of gross profit on such projects. In the chart Top company philanthropist, annually announced by the Forum of donators, we took the 20th position within the review of companies focusing on philanthropy in the Czech Republic.
Our support of non-profit organizations and charity projects is focused on the area of our business, i.e. Northern Moravia and Silesia, and currently we support projects and non-profit organizations within the whole Czech Republic. We support hundreds of organizations and projects within the region where we operate; which have the same denominator. That is help to those who need it.
Current Czech population is getting significantly older. The demographic development suggests that within 20 years, the number of elderly people will increase significantly. Senior population will create one third of Czech population. Sociological researches indicate that old age is associated with a number of untrue stereotype opinions and false ideas. The current reality includes examples of direct or indirect age discrimination, i.e. ageism. Therefore our company will continue to aim its philanthropic activities towards neglected senior population.